The Problems

with short form, organic content

This is curated list of how we see the current state of organic , short-form, social media content and why we at Palgorithm are well suited to help you solve these collective challenges.


The "Creator Founder" Conundrum

You're either solving a problem (i.e. building a product) or generating demand (i.e. creating content) so how you split your time up?

We all have the same 24 hours and we can't do both at the same time.



Social media algorithms are intricate systems that take into account numerous factors to determine what content to show to users. These factors can include user behavior, engagement patterns, content relevance, and more. The complexity of these algorithms can make it difficult to grasp all the variables at play.


Constant Updates

Social media platforms frequently update their algorithms to improve user experience and combat spam. These updates can change how content is prioritized and displayed, making it challenging to keep up with the latest changes.


Opaque Nature

Social media platforms often don't disclose the exact details of their algorithms to prevent manipulation. While they might provide high-level guidelines, the specific weighting and interactions of various factors are usually kept secret, leading to speculation and uncertainty.


Data Volume

The algorithms process enormous amounts of data in real time. This sheer volume makes it challenging to determine causation from correlation and to discern how specific actions impact content visibility.



Different platforms have different algorithms, and these algorithms can behave differently depending on the user's behavior, network, and preferences. This variability can make it hard to generalize algorithm behavior.


User-Centric Design

Algorithms are designed to prioritize content that is most relevant and engaging to each individual user. This means that what shows up in your feed might be different from what someone else sees, making it hard to compare experiences.


Adaptive Nature

Algorithms learn from user behavior and adjust accordingly. This adaptability means that even if you think you've figured out how the algorithm works, it might change in response to new patterns.


Misinformation & Speculation

Due to the lack of transparency, there's a lot of misinformation and speculation about how social media algorithms work. Sorting through this misinformation can make it even harder to understand the truth.


Lack of Control

Content creators and businesses often feel frustrated because they don't have full control over how their content is shown. Algorithms can impact visibility, which might not align with their content strategies.